SEO (Search Engine Optimization) Mastery Course

SEO (Search Engine Optimization) Mastery Course

The SEO (Search Engine Optimization) Course is designed to provide Pakistani youth with comprehensive training in the field of digital marketing. This course focuses on optimizing websites and online content to improve their visibility and ranking in search engine results pages.

Through live online classes, students will learn essential SEO techniques, strategies, and tools used by industry professionals to increase website traffic, attract targeted audiences, and drive organic growth. The course covers both on-page and off-page optimization, keyword research, content optimization, link building, and analytics to empower students with the skills required for effective SEO implementation. 

Understanding the importance of SEO in digital marketing, Exploring search engine algorithms and ranking factors, Differentiating between organic & paid search results and Setting goals and objectives for SEO campaigns.
Conducting comprehensive keyword research using SEO tools, Analyzing keyword competitiveness & search volume, Understanding user intent & selecting relevant keywords, and Creating keyword strategies for effective optimization.
Optimizing website structure, URLs, & meta tags, Creating SEO-friendly content with appropriate keyword placement, Implementing header tags, alt tags, & internal linking strategies, and Improving website load speed & mobile responsiveness.
Understanding website crawlability & indexing, Implementing XML sitemaps & robots.txt files, Optimizing website architecture & navigation, and Resolving technical issues that impact SEO performance.
Creating high-quality, engaging, & relevant content, Conducting content gap analysis & optimizing existing content, Utilizing SEO techniques for content formatting & readability, and Incorporating multimedia elements and optimizing images & videos.
Understanding the importance of backlinks in SEO, Identifying authoritative and relevant websites for link building, Implementing ethical link-building techniques, and Monitoring and evaluating link profiles for quality & relevance.
Optimizing websites for local search results, Creating and optimizing Google My Business listings, Implementing local citation & directory submissions, and Managing online reviews & reputation for local businesses.
Utilizing SEO tools for data analysis & reporting, Monitoring website traffic, keyword rankings, and user behavior, and Analyzing SEO metrics to measure campaign effectiveness.

Instructor


Zahra Mohsin
SEO Expert
6+ years of experience in SEO